ObsidianATG distinguishes itself as more than just an agency; we champion commerce, demonstrating precision expertise in growth, merchandising, and optimization for the omnichannel sales experience. With the collaboration of two industry veterans, ObsidianATG was assembled to help CPG companies modernize their approach to commerce by utilizing cutting-edge technologies such as A.I., blockchain, and augmented reality.
This initiative swiftly positioned ObsidianATG as an incubator for the most discerning Fortune 500 brands aiming to lean-in to the future. While our core competency is in Sales leadership, our team understands the bigger picture of balancing brand protection, advanced technologies, and strategic retail + digital strategy to spark sales growth.
our story
Tom Russo, CEO
Kevin Whalen, COO
our founders
Tom is the principal consultant of ObsidianATG, LLC. He brings a 15+ year track record of leading significant business growth by driving ecommerce in the consumer product industry, contributing to the successful sale of a business division at Resideo Technologies, Inc.
During his tenure at Jarden Corporation and Newell Brands, Tom spearheaded the development of digital technology and transformation strategies. He successfully oversaw mobile optimization and brand digitalization projects, demonstrating a knack for building high-performing teams and adept negotiation skills. His efforts resulted in exponential account growth, increased market and online brand share, and the establishment of market leadership positions. Notably, Tom's sustainability initiatives yielded multiple awards, particularly for his team's transformative work in product packaging and resource conservation
Tom's Bio
Kevin serves as the Chief Operating Officer at ObsidianATG with 15 years of experience in Marketing and Sales leadership for Fortune 500 brands down to technology startups. Kevin has been integral in product and retail strategy for global CPG companies such as Jarden Corporation, Newell Brands, and Diethelm Keller Brands, with $75M in direct growth attributed to his contribution.
Kevin has five years of experience in the technology segment and holds certifications in "Blockchain Strategy & Application" from the University of Oxford and "AI for Business" from UPenn. Kevin focuses on helping clients simplify technology into digestible terms and install reliable strategies that scale sales growth.
Kevin's Bio
ObsidianATG is a full-service commerce management service. We offer 30 years of combined experience managing retail and digital commerce programs for Fortune 100 CPG brands. We’ll help you install process and performance that accelerates sales and creates harmony across your omnichannel initiatives.
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